About this Blog:
This blog began as a semester‑long project in my senior Internet Marketing course at Kean University, where I was tasked with creating and managing a website from the ground up. Throughout the course, I learned how to design, build, and maintain a site through Wix while developing a content strategy that aligned with my interests. I chose to merge my passions for marketing and beauty by creating an archival blog that explored the history of major cosmetic companies, from their origins and first product launches to their most iconic campaigns.
After completing the course with strong results, I decided to transform the foundation of that project into my professional digital portfolio. I kept select posts from the original blog to highlight my growth, I wanted to be able to showcase how my academic work has evolved into the more polished, strategic marketing pieces featured in my portfolio today.
